There are a few critical elements of getting your emails opened. One of those elements is to use a powerful subject line. That is the most common approach to getting your emails opened. But what I believe to be far more important when it comes to getting your emails opened is that the subscriber is [...]

How important is SEO? For some businesses it is crucial, but for not as many as you might think. There are two main reasons this is true: 1) Traffic, clicks, links, content and page rank are overrated by SEO contractors 2) The inferences presented by these SEO statistics are often inaccurate and/or immaterial to the [...]