There are a few critical elements of getting your emails opened. One of those elements is to use a powerful subject line. That is the most common approach to getting your emails opened.

But what I believe to be far more important when it comes to getting your emails opened is that the subscriber is looking forward to reading what is in your email.

You see, if you have a flashy subject line and the subscriber opens your email and it is really boring or perhaps just one long hyped up sales pitch, they will close the email. But the worst damage is unseen as of yet. The worst damage comes tomorrow when you write another catchy headline but the subscriber doesn't believe it because yesterday's email didn't match up in quality to the subject line. The bottom line here is this: if you want your emails read, you must give people really good reasons to read them. Not catchy headlines so you can dupe them into opening them. But real content on the inside, so they are literally drooling to open your email when it arrives in their inbox. And a flashy subject line is not going to make that happen. You create that with content.

The way to get your emails opened consistently, time after time, is to consistently offer radically interesting content in every email.

If you don't have anything of substance to say when you think it is time to send an email, don't send it - wait until you have something to say.

Always offer extreme value to your subscribers.