Deciding on an autoresponder can sometimes be a tricky thing. With so many options available, how do you know which one to go for? Aweber is considered the industry standard or benchmark when it comes to registering an autresponder. Aweber provides an easy to use platform with helpful training tips that will help you get started building your list from day one. The major problem with Aweber is the cost... Provided your list is under 10,000 then you have no need to worry but once your list exceeds 10,000 subscribers they will start increasing the price in increments of 10,000. Not something you need to worry about in the early days, but definitely something you would need to consider long term.

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Here are 3 top features to make your email promotions stand out from the crowd:

1. Confirmed Opt-In. Once a subscriber signs up to your list, you'll need to decide whether you would like them to confirm they did in fact subscribe to your list. The benefit of this is you'll be building a higher quality list of subscribers. The flip side to this is, your list won't be anywhere near as big due to the large number of subscribers who won't bother verifying their opt-in. Every time you create a new list within Aweber this feature is automatically set to "Confirmed Opt-In." You can change the status by going to My Lists / Confirmed Opt-In and then turning this off.

2. {!firstname_fix}. Another important feature within Aweber is name personalisation when you send out at email. To create a more responsive list, you need to address your subscribers by their first name. The {!firstname_fix} feature allows you to do this when typing your follow up emails. The reason it states {!firstname_fix} and not just {!firstname} is because some people when opting in choose to enter their first and second name. By including "fix" this ensures every email you send addresses your subscriber by first name only.

3. {!date dayname+1}. This command allows you to advertise an important event you have coming up shortly. You might wish to notify your subscriber about a customer survey you'll be emailing them about in a few days time. A great way to build anticipation is by using this command within your email. Suppose your subscriber received an email Friday afternoon about a customer survey that you'll be sending them on Sunday (in two days time). By changing the "+1" to a "+2" you can alert them to expect this email in their inbox on Sunday. Here's how it might read... "Before I forget this coming 'Sunday' I will have a special survey for you to take part in."

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