Customers Dictate Email Direct Marketing Content Listrak, a leading email marketing solution provider, offers insight into Internet Marketing and email promotion best practice strategies.

Lititz, PA PRWEB - Attracting subscribers to your email direct marketing campaign can be as daunting as continual testing and response analysis. But Listrak, an integrated, self service email marketing solution provider, has compiled best practice tips to encourage opt-in email marketing success.

To send targeted email marketing communications, you first need to attract voluntary subscribers. To do so, ensure each website page includes a prominent subscription box or link. JupiterResearch found that online search was one of the most underutilized but cost-effective means of email direct marketing subscriber acquisition. Other successful practices include the business card fishbowl technique placed at trade shows or merchant check-out. You'll also increase interest when you give subscribers a reason to join your email direct marketing campaign. Therefore, many companies offer a promotion or give-away to new subscribers.

MarketingSherpa's case study 'How to Get More Opt-Ins (Plus Great Demographic Info From Visitors) With a Super-Personalized Email' revealed that 88 percent of online shoppers are willing to answer more questions about their personal preferences in return for more targeted email direct marketing content. The same study, conducted in May of 2005, found a quarter of the respondents were willing to spend more than six minutes answering form questions in return for more personalized email marketing campaign content. http://www.listrak.com.