Action Pop Up is a program made by software developer and Internet marketer Robert Plank. The software is intended to increase opt-in rates for email newsletters since traditionally opt-in rates tend to be low. Plank believes that by getting the attention of prospect using a pop up, that opt-in rates are likely to be higher.

What is Action Pop Up?

The basic idea behind Action Pop Up is a bit simple. A lot of people that visit sites fail to even see most opt-in email forms. Plank believes that by getting the prospect's attention w/ a pop-up that opt-in rates will be higher.

The truth is, he has a few case studies that teach the use of Action Pop Up greatly enhances opt-in rates. Although a lot of people find pop ups to be a headache, the simple truth is that they work so well.

How does Action Pop Up work?

The way in which Action Pop Up works is that when a user visits a blog or webpage, the program performs using a small piece of code placed on w/in the page that'll display a dialog box. This box has the opt-in fields and could be customized to pop-up in any number of ways. It could be customized in terms of size, color, and content which makes it adaptable for almost in any site design. After a consumer has "opted in", the program gives you the choice to redirect the consumer to a predetermined page or keep them on the current page.

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