Overview

For businesses that rely on maintaining contact with their customers, Direct2Desktop offers you an option that doesn't require email, the concerns about Spam laws, or discontinued or changed email addresses of your customers. Instead of generating an email campaign, Direct2Desktop uses RSS technology to bring your marketing campaigns, articles, and information directly to your customers' computers.

The advantages that this system has over traditional email campaigns can be quite powerful, especially when you consider the overall inherent limitations of emails. While many people subscribe for emails from businesses around the world, they don't often consider their own email filtering software and the emails could likely find their way into the junk folder, having been categorised as Spam.

Using a RSS feed, Direct2Desktop publications are automatically 'pulled' by your customers' computers when you post a new thread or publish new content. The only way that your campaign won't reach your customers is if they discontinue following you or if they remove the Direct2Client reader from their computer.

Features

Email campaigns have to be specifically targeted, generated, and tracked to determine their efficiency and deliverability to your customer base. With Direct2Desktop, the most important factor to consider is the content and what you are aiming to achieve with your latest publication.

This allows you to use any language to target your client base, including the most commonly flagged words by email filters, such as 'no investment' and 'be your own boss', which tend to send an email into the junk folder bin. When you build a strong client base with Direct2Desktop, you will never receive a single complaint about Spam again.

Any business owner operating on the Web today understands that Spam complaints can lead to a host of potential issues for them and their business, including the possibility of having the web hosting service terminate hosting based on Spam laws.

Limitations

Perhaps the single most important limitation of Direct2Desktop would have to be building a client base. For businesses that don't have a client list yet, this marketing campaign will take time as well as other methods to build a foundation of customers or interested prospects. However, once the list has been constructed, then Direct2Desktop actually serves to be a more advantageous tool to keep in touch with these customers.

Overall Summary

The Web is constantly changing and while emails have been traditionally the most powerful tool to stay in contact with clients and potential customers, RSS feeds are becoming the wave of the future and eliminate unnecessary messages being blocked or returned. Direct2Desktop is at the forefront of this next wave of email marketing and autoresponder campaigns to keep in touch with your valuable clients.

This article is one of a number of reviews with information on the major autoresponders available at Autoresponder Information.For further information on this and other autoresponders go to Autoresponder Information.
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