Email marketing is mostly about successful delivery of your message into your recipient's inbox. But why limit yourself to just ONE communication channel? Find an email marketing solution that gives you multiple channels – an email marketing platform, SMS/texting, microsites and RSS feeds. GraphicMail for instance lets you publish your html email newsletters and promotional emails to an RSS Feed, doubling your marketing and communications efforts in one go. Clients can choose whether they would prefer to receive your updates via email or as a feed version via their RSS reader. They can even receive an RSS to email, or FeedMail as the global email markting platform calls it.

The benefits of using RSS with your email campaign

Increase traffic with RSS

RSS is an excellent way of distributing headline content throughout the web. RSS feeds are easily spidered by search engines, helping you optimize your SEO efforts. The more access to your content, the better!

Increase communication with RSS

Getting an RSS feed means that you open up the lines of communication between yourselves and your clients. It is basically an additional channel to communicate with clients to let them know of any updates, changes and important news alerts.

Share data with RSS

Use an RSS file to easily incorporate third-party content into your own site, and simplify sharing between sites.

Get personal

All your RSS content can be added to personal desktop news reading applications.

FeedMail (RSS to email)

Publish any RSS feed to an email newsletter and send it to your subscribers on a regular basis. Find out more

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Kyle Rosson is a freelance author who has the vast knowledge in email marketing solution and html email newsletters. For more information on email marketing he suggests you to visit: http://www.graphicmail.com/
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